ScienceLogic Branding & Identity Style Guide

ScienceLogic delivers the next generation IT monitoring platform for the network of everything. We offer a single platform to monitor every technology everywhere. The ScienceLogic brand reflects how our product enables IT to become more agile, flexible, and efficient. The colors, typeface, photography, and other graphics depict a technical sophistication that is slick, clean, and clear. This corporate style guide delineates proper usage for logo, colors, graphic elements, and more. It is a resource for enforcing consistent use of brand components. This consistency is vital to perception of ScienceLogic and the evolution of the organization’s global identity.

The company name, ScienceLogic, should always always be written as a single word, lowercase with a capital "S" and "L." If the company name is to be displayed in an all-caps situation, all letters should be capitalized: SCIENCELOGIC.

To maximize brand consistency, the company name should never be accompanied by corporate identifiers like "Inc." or "LLC", unless explicitly required for legal purposes.


Primary Palette

  Blue Green Yellow Purple Gray
RGB (digital) R:50 G:152 B:212 R:82 G:183 B:73 R:250 G:191 B:27 R:137 G:111 B:172 R:102 G:102 B:102
HEX (digital) #3298d4 #52b749 #fabf1b #896fac #666666
CMYK (print) C:73 M:27 Y:0 K:0 C:70 M:1 Y:99 K:0 C:2 M:26 Y:98 K:0 C:51 M:62 Y:3 K:0 C:60 M:51 Y:51 K:20
PANTONE® (print) 7688 C 360 C 123 C 7676 C Cool Gray 9 C


  Blues Greens Yellows Purples Grays
10% #eaf4fb #eef8ed #fef1cd #f2eff6 #f2f2f2
15% #d5eaf6 #dcf1da #fdeab4 #d7cee3 #e6e6e6
20% #abd5ed #bae2b6 #fde39b #cabeda #cccccc
30% #81bfe4 #97d491 #fed569 #af9ec7 #b3b3b3
40% #56aadc #74c56d #fbc737 #a28ebe #999999
50% #2c95d3 #52b749 #fab905 #7a5da2 #808080
60% #2377a9 #41923a #e1a605 #6e5492 #666666
70% #1b597e #316e2b #c89404 #624b81 #4d4d4d
80% #123c54 #21491d #966f03 #493861 #333333
90% #0d2d3f #183716 #644a02 #312541 #262626


Blue to Purple

R:50 G:152 B:212 R:137 G:111 B:172


Secondary Typeface

Arial, the secondary ScienceLogic typeface, should be leveraged for all general use business applications. Arial is a universal system font available by default on MacOS and Windows, enabling end-user modification and maintenance of assets and collateral.

  • Arial Regular
  • Arial Italic
  • Arial Bold
  • Arial Bold Italic

Primary Typeface

Futura, the primary ScienceLogic typeface, should be used for all print and all digital applications that will solely be modified and maintained by ScienceLogic Creative.

  • Futura Light
  • Futura Book
  • Futura Medium
  • Futura Heavy
  • Futura Bold
  • Futura Light Italic
  • Futura Book Italic
  • Futura Medium Italic
  • Futura Heavy Italic
  • Futura Bold Italic


Examples coming soon.

Imagery & Photography

Examples of ScienceLogic brand imagery and photography


Brand Terminology

ScienceLogic brand terminology should always be displayed with proper capitalization and internal spacing:

  • ChannelLogic
  • EM7
  • MapMyCloud
  • MSP JumpStart
  • ScienceLogic
  • ScienceLogic agent
  • ScienceLogic Global Manager
  • ScienceLogic Hybrid IT Service Assurance Platform
  • ScienceLogic PowerPack
Application (ITIL)
An application is software that provides functions which are required by an IT service. Each application may be part of more than one IT service. An application runs on one or more servers or clients
Business service (ITIL)
A business service is a service that is delivered to business customers by business units. For example, delivery of financial services to customers of a bank, or goods to the customers of a retail store. Successful delivery of business services often depends on one or more IT services. A business service may consist almost entirely of an IT service – for example, an online banking service or an external website where product orders can be placed by business customers.
Resource (ITIL)
A resource is a generic term that includes IT infrastructure, people, money or anything else that might help to deliver an IT service
Service model (ITIL)
A service model describes the structure of a service (how the configuration items fit together) and the dynamics of the service (activities, flow of resources and interactions)

ScienceLogic Hybrid IT Service Assurance Platform Terminology

  1. Discovery & Classification
    1. Intelligent auto-discovery
    2. Self-configuring
    3. Continuous learning
  2. Best Practice Monitoring Policies
    1. Collection policies: Collect any data from any element or service
    2. Assessment policies: Assess availability, health, risk and other KPIs; define when events or actions are triggered
    3. Action policies: Automate remediation and routine actions
  3. Relationship & Dependency Mapping
  4. Service Model
  5. Dashboard Analytics
    1. Dashboards
    2. On-demand analytics for performance and capacity
    3. Reporting
  6. Automation
    1. Open, flexible platform
    2. Integrated runbook automation
    3. RESTful APIs
    4. Integrated incident management
    5. Integrated asset management
    6. Event (ITIL): A change of state which has significance for the management of a configuration item or IT service. The term event is also used to mean an alert or notification created by an IT service, configuration item or monitoring tool. (Examples: router ACLs were updated, firewall policy was pushed)
    7. Alert (ITIL): A warning that a threshold has been reached, something has changed, or a failure has occurred. Alerts are often created and managed by system management tools and are managed by the event management process. (Example: an alert is sent to on-call personnel to notify them that router ACLs were updated)
    8. Incident (ITIL): An unplanned interruption to an IT service or reduction in the quality of an IT service.

Industry Terminology

When writing branded materials to represent ScienceLogic, it is important to use precise terminology to describe technologies, brands, and trends. The following terms should be formatted as listed below when used in ScienceLogic-branded materials:

  • agentless
  • all-in-one
  • auto-discovery
  • asset management
  • bimodal IT
  • cloud-based
  • cross-domain
  • data center
  • datasheet
  • event management
  • hyperconverged
  • incident management
  • knowledge management
  • mapping
  • mean time to repair (MTTR)
  • multi-cloud
  • multi-technology
  • multi-tenancy
  • multi-vendor
  • next generation
  • off-prem
  • off-premises
  • on- and off-premises
  • on-prem
  • on-premises
  • open source
  • real time
  • runbook automation (RBA)
  • software-defined data center (SDDC)
  • software-defined networking (SDN)
  • white paper